The 4 Ways Guests Will Find Your Charter or Tour in 2027

Way 1: Google Search

Classic local search. Ranking when someone searches “fishing charter” plus your town.

Way 2: Your Google Business Profile

The map, your reviews, photos and posts. For many guests, it’s the first impression.

Way 3: Google’s AI answers

The AI answer at the top of the search page. And it’s not just fishing. Tours show up here too.

Way 4: AI tools like ChatGPT

Guests plan whole trips here: where to stay, where to eat and who to fish with.

This one is moving fast. Nielsen found that time spent with the top consumer AI models grew 47% in the first half of 2026.

Capt. Noah at Island Venture Charters in West Palm Beach told us new guests keep saying they found him by asking ChatGPT about boat tours or charters in the area, and he’s the first result that comes up.

All four pull from the same information

Here’s the part most operators miss. These aren’t four separate strategies.

All four pull from the same information: your website, your profile, your reviews and your business details.

Get it right once and it shows up everywhere. Leave it inconsistent and each one tells a different story about you.

What Google and AI need to see

Here’s what we build so Google and AI can see who you are:

Technical website coding: behind-the-scenes code that tells Google and AI who you are.

What We Catch pages: a page for every species you target.

Areas We Fish pages: a page for every ground, area and spot you run.

Fishing reports: fresh updates from real trips, so you always look active.

All of it is built on research: real guest questions and competitor gaps. Google needs it to rank you. AI needs it to recommend you. If you run tours, the same idea applies to each tour and each location.

That’s the heart of our AI and SEO program, which is included in Get Booked Plus.

Watch the free workshop

If you want to get into the nitty gritty, I’ve created a free workshop you can access on demand: 4 Ways workshop.

Keep reading: Feeling behind on AI? and Seen, Believed, Booked.

Cheers to a great 2027.

See you on the water.